We’re delighted to share that CR received an Outstanding Non-Profit illumi Award at The Human Insight Summit put on by UserTesting. CR was recognized for leveraging human insight to develop AskCR, an experimental chatbot that helps people get to CR’s trusted information faster.
In June 2024, we announced the beta launch of AskCR, a conversational AI to enhance the way consumers engage with and benefit from CR’s expertise. By mid-November we’ll have launched AskCR to 100% of our member base. Throughout the product development process we’ve engaged consumers to inform the design. From foundational research to usability testing of initial prototypes, consumers’ voices have been heard. The illumi Award highlights our commitment to developing tools with consumer needs at the core, and innovating alongside consumers as valued partners.
